The same information, typed twice
Your team copies orders between systems, chases missing details or rebuilds the same spreadsheet every week. Connecting the steps could free them for more useful work.
Practical technology. Real business benefits.
Technology that
makes business
easier.
I help businesses save time, reduce repetitive work and make better use of the people and systems they already have.
Show me what takes too long, frustrates your staff or gets in your customers' way. You don't need to know what technology you need, I can investigate the problem and build a practical solution.
Decades of experience. A hands-on approach.
THE HUMAN + THE TECHNOLOGYNW / 01
Human experience. Modern tools.The right combination makes the difference.
Building technology since the 1990s. Still curious. Still hands-on.
SOFTWAREDATABASESTELECOMSBROADCASTINGCRO
01 / Sound familiar?
Everyday work.
Unnecessary effort.
Business process improvement might mean using automation to remove repetitive work, or building bespoke software and web applications around a task. When your website is the sticking point, CRO and experimentation help test better customer journeys, supported by analytics and measurement that show whether a change helped.
Customers keep getting stuck
People struggle with a form, cannot find an answer or leave before enquiring. A clearer journey and better measurement can help reveal what needs attention.
The answer is somewhere in the data
Reports take hours, figures disagree or staff have to ask someone else for information. A useful view of the data can make everyday decisions easier.
02 / How I work
Less complexity.
More progress.
01
Understand
We talk about what is taking time, frustrating staff or customers, and getting in the way of growth.
02
Simplify
I look for the simplest technology that could meaningfully help. That might involve AI. It might not.
03
Build
I can actually build the solution, from a small automation to a bespoke application.
04
Measure
Where outcomes can be measured, we check whether the change helped. Then learn and improve.
03 / What I can help with
Start with the problem.
Find the right technology.
/01
Business process improvement
Make everyday work less complicated. Identify the repeated tasks, awkward handovers and avoidable administration where a practical change could help.
Explore business process improvement ↗/02
Websites & bespoke software
Give customers and staff better tools. Websites, internal applications, databases and integrations built around the work they need to do.
Explore websites & bespoke software ↗/03
Automation & practical AI
Let reliable software handle repeatable work. Use AI where understanding language or unstructured information adds something useful.
Explore automation & practical AI ↗/04
CRO & website optimisation
Help more visitors take the next step. Investigate friction and test improvements using evidence rather than assumptions.
Explore CRO & website optimisation ↗/05
Analytics & measurement
Make decisions with clearer information. Understand customer journeys, check tracking and turn disconnected figures into useful reporting.
Explore analytics & measurement ↗
Not every problem needs AI.
Sometimes a simple script or one less step is all it takes.
04 / Experience that goes deeper
Decades of building
real technology.
I bring more than 30 years of professional software and technology experience, from databases and telecommunications billing to multilingual television listings and web applications.
My CRO career includes Senior Developer work at Webtrends Optimize and Development and QA management at WeTeachCRO. I also founded and developed FreeCROTool, drawing on years of commercial experimentation work.
That breadth lets me consider a small piece of JavaScript, an integration or a database process alongside modern AI tools. The business problem determines the approach.
See the experience behind the work ↗05 / A little time adds up
What is repetitive
work costing you?
Small tasks can take up a surprising part of the year. See the time you could put towards something more useful.
13 minutes a day≈ 7 working days / £845 a year
28 minutes a day≈ 3 working weeks / £1,820 a year
1 hour a day≈ 6.5 working weeks / £3,900 a year
YOUR TIME, IN PERSPECTIVE
Time each person spends on the task
An approximate cost is fine
People doing the same task
Per person, per year
121.3hours per year
15.28-hour working days
3.05-day working weeks
£1,820approx. annual staff-time value
Across your team
121.3hours per year
15.28-hour working days
3.05-day working weeks
£1,820approx. annual staff-time value
Based on 260 working days per year, 8 hours per day and 5 days per week. Examples use £15/hour.
Illustrative figures only. Actual savings depend on how much of the activity can realistically be automated or simplified. Staff-time value is not a guaranteed monetary saving.
Find opportunities to save time06 / Practical opportunities
What could a practical
improvement look like?
A report that prepares itself
For example, a scheduled database query could replace daily copying into a spreadsheet. A person still reviews exceptions; the routine preparation happens automatically.
Make reporting more useful ↗One less customer-service question
A clear order-status page could answer a repeated question without a chatbot. If questions are varied, a carefully scoped AI assistant might be worth exploring.
Compare automation approaches ↗A form people can finish
Removing an unnecessary field or fixing confusing validation could make an enquiry easier. Measurement helps check whether the change actually helps.
Improve the customer journey ↗07 / Build notes
Working notes from
practical projects.
Short notes on building websites, software and automation, including the decisions, experiments and lessons behind the work.
Read the build notes ↗08 / Let's make things easier
Got something in your business that feels harder than it should?
Tell me what's taking your time, frustrating your customers or making your business harder to run. You can simply say, “We do this manually every day. Is there a better way?” No technical specification needed.
Tell me what's slowing you down